| Pamela Rocke | Buy Now |
The surprising secret of successful exhibitorsMost trade show books focus on fast and furious selling. This one reveals the true secret of success. The one important factor that stands between failure and victory. Have you guessed yet?Let me give you another hint: It isn’t the size of the company. There are just as many successful small exhibitors as there are large. One more hint: It isn't the money, either. Successful exhibitors spend no more money per show than their unsuccessful counterparts. Give up? Here's the secret: Successful exhibitors center responsibility for
management and coordination on a single individual with the knowledge
and expertise to manage the company’s entire trade show program.
One person. An expert Behind the Scenes.Someone who knows how to... Does this sound like hard work? It can be…if you have a knowledge gap. You may not be one who packs the crates, makes the signs or collates the press kits. But if these tasks are botched, guess who hears about it! Behind the Scenes: Managing a Trade Show Without Losing Your Mind is packed with ten chapters, two appendices and a full easy-to-use index. Order your copy through amazon.com today. Click here to view the Table
of Contents. |
•Table
of Contents "A plan is nothing; planning is everything." "Ms. Rocke has done an excellent job describing how
a person in charge of a booth at a trade show can stay focused on the
purpose of the tradeshow which is to create leads...It is a must-read
for anyone responsible for any aspect of a trade show." "Behind the Scenes: Managing a Trade Show Without
Losing Your Mind is a straightforward guide to running a successful trade
show.
A no-nonsense manual that taps directly into the author's eleven years
of experience managing trade shows in the high technology industry.
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